Identity Design Project Planner

Brand Identity Design

Thanks for requesting a quote for your identity design project.

Please study the project planner belowon the right, enter any relevant information in the boxes (and feel free to ignore any irrelevant questions) and click the Send button.

After studying your responses I will have a clear picture of your exact requirements and will be able to give you a quote for the project.

If there’s anything else that I can do to help then please contact me.

Many thanks and I hope to hear from you soon.

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Project Planner

Name

Phone

Brand name to be featured in the identity/logo

Do you have a tagline or slogan that needs to be incorporated into the identity/logo?

Why did you choose this name for your brand?

If you already have a website, what is its address?

Please tell me about your company/brand, what you’ve done so far and what your plans are

Who are your clients/customers? Who is your target market?

Who are your competitors (please include their website addresses), how do you differ from them, and what are your thoughts on their branding/logos? Please include any brands who are an inspiration to you, or whose identity/logo designs you particularly like

Are you ...

creating a completely new brand, or
refreshing your current brand?

If you are refreshing your current brand, please send me a copy of your current identity/logo, or a link to an online version, and use the box below to let me know what you like and dislike about it

Have you already worked on this project with another designer (or designers) but didn't achieve a result that you were happy with?

yes
no

If yes, please send me some examples of the designs that you rejected, and a brief explanation of why you rejected them

What first impression about your brand should someone get when they see your identity/logo? Are there specific brand values, or a brand message, that should appeal to your target market?

Where will you be using the identity/logo (e.g. online, stationery, signage, print, clothing)? Which are the most important applications?

Would you like your identity/logo to include a particular symbol or image?

If you have any example images then please include hyperlinks to them or email them to me

Do you have any preferences for the typeface(s) or colour scheme to be used in the identity/logo?

Are there any identity/logo designs which have particularly impressed you? What do you like about them?

If you have any example images then please include hyperlinks to them or email them to me

Are there any identity/logo designs which you don't like? What don't you like about them?

Are there any other guidelines for the design? Are there any styles, themes or colours to avoid?

What are your long-term plans? How can we future-proof the design?

What is the time frame / deadline for delivery?

Please provide any additional relevant information

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